How We Audit a Magento Store — And Why It Might Be the Best Business Decision You Haven’t Made Yet
Here’s the thing: auditing your Magento store isn’t just a health check — it’s a business strategy. Each point below ties directly to profit, customer satisfaction, or your team’s sanity.
✅ 1. Performance Benchmarking
What to check:
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Page speed and load times across devices
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Core Web Vitals (LCP, FID, CLS)
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Server response time and caching setup
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CDN and hosting configuration
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Stress testing for high traffic scenarios
Why it matters:
Speed = money. A delay of even 1 second in page load can slash conversions by up to 7%. Poor performance costs you customers and bloats your ad spend. Faster stores make more money — period.
✅ 2. UX and Checkout Flow Review
What to check:
- Site navigation and category architecture
- Product search and filter usability
- Cart behavior and abandonment triggers
- Mobile responsiveness
- ADA compliance
Why it matters:
If customers can’t find it, they can’t buy it. Clunky interfaces and confusing checkout processes are silent revenue killers. Streamlining UX cuts bounce rates and boosts conversion rates — often without spending a dime on new traffic.
✅ 3. Backend and Code Health Check
What to check:
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Magento version and patch updates
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Custom code quality and redundancy
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Extension conflicts or outdated modules
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Admin panel usability and configuration
Why it matters:
Bad code = high costs. Outdated or messy backend logic creates bugs, downtime, and extra dev hours. A clean codebase cuts maintenance costs, improves site reliability, and protects your brand’s reputation.
✅ 4. Integration and Automation Audit
What to check:
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CRM, ERP, PIM, and shipping tool integrations
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Data syncing quality and automation coverage
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Repetitive manual workflows
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Third-party system communication
Why it matters:
Disconnected systems waste hours — and dollars. Automating your workflows reduces labor costs, speeds up order processing, and keeps your team focused on growth, not grunt work.
✅ 5. SEO and Content Audit
What to check:
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Technical SEO (crawlability, redirects, schema)
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Metadata and header structure
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Canonical tags and duplicate content issues
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Content strategy alignment with search intent
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Site indexing behavior
Why it matters:
If search engines can’t find your products, neither can your customers. Clean SEO drives free traffic, lowers ad dependency, and improves organic revenue. It also lowers your customer acquisition cost over time.
✅ 6. Data and Analytics Review
What to check:
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Google Analytics (GA4) and Tag Manager setup
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Magento BI or other dashboard integrations
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Funnel tracking and sales performance data
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Attribution setup and source reliability
Why it matters:
You can’t fix what you can’t see. Without clean data, strategic decisions are based on guesswork. Reliable analytics empowers you to identify what’s working — and double down on it — to grow revenue faster.
✅ 7. Final Deliverable and Action Plan
What to include:
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High-level executive summary
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Prioritized list of issues (quick wins vs. deep fixes)
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Technical handoff for devs
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Roadmap of opportunities (including automation ideas)
Why it matters:
A great audit isn’t just a report — it’s a blueprint for action. With a clear plan, you avoid “analysis paralysis,” align teams, and move fast on improvements that actually impact your bottom line.
🚀 Bottom Line: Adobe Commerce Audits Are About Profit, Not Just Pixels
An Adobe Commerce store audit by TechNWeb isn’t a one-size-fits-all tech report. It’s a tailored evaluation of where your store is leaking money, wasting time, or leaving growth on the table. We tie every fix to either revenue potential, cost savings, or operational efficiency — because that’s what actually moves the needle.
Would you like TechNWeb to audit your Adobe Commerce? Fill out the form below: