At TechNWeb, we regularly see business leaders focused entirely on growing their core operations—optimizing production, expanding market reach, and improving their main product lines. It's natural and necessary. However, what we've discovered is something fascinating while helping manufacturers, wholesalers, and distributors strengthen their businesses: some of the biggest revenue opportunities are often hidden within existing operations.
These aren't theoretical possibilities or wishful thinking. The companies we work with—like Big Fish Games, Environmental Lights, and Lhasa OMS—have unlocked substantial additional revenue streams by recognizing and systematically capitalizing on opportunities that were already present in their business processes.
Running a successful business means you're deeply immersed in daily operations. You know your processes, customer needs, and systems intimately. However, sometimes this deep operational knowledge creates blind spots—you become so familiar with "how things work" that you overlook the same operations as potential profit centers.
It's like being surrounded by valuable resources but not recognizing their worth because they've become part of the landscape. The most successful leaders we partner with have learned to step back periodically and examine their operations through a different lens, asking: "What are we already doing well that others struggle with? What problems have we solved that still plague our industry?"
Most businesses accept that some customers will add items to their cart or request quotes but never complete the purchase. According to industry research, cart abandonment rates typically hover around 70%. But what if treating these as active opportunities rather than lost causes could generate substantial monthly revenue?
Big Fish Games, a casual game company based in Seattle, approached us with a challenge: they had significant customer data but weren't effectively leveraging it for marketing, particularly around abandoned carts and customer outreach personalization.
Big Fish Games faced significant hurdles in leveraging their customer data effectively. They sought to enhance their marketing efforts, particularly in addressing abandoned carts and personalizing customer outreach.
We integrated their Adobe Commerce Cloud platform with Salesforce Sales Cloud and Marketing Cloud, establishing seamless real-time data flow between systems. The integration enabled automated email campaigns based on actual customer behavior, with custom dashboards to monitor performance and attribution.
In the first month, the solution generated approximately $33,000 in new revenue from recovered abandoned carts. The next month, recovered revenue from abandoned carts surged to $100,000, nearly tripling the previous month's results.
We chose to focus on abandoned carts, as a first step. TechNWeb delivered this, and we saw a 41% abandoned cart recovery rate in our first month."
- Jeremy Fair
The key insight wasn't just implementing technology—it was treating incomplete transactions as sales opportunities requiring systematic follow-up rather than accepting them as inevitable losses.
Many B2B companies overlook subscription revenue opportunities because they think subscriptions only apply to software or digital services. But if your customers already demonstrate predictable purchasing patterns—buying certain products monthly, quarterly, or annually—these represent natural subscription opportunities.
Lhasa OMS is the largest distributor of acupuncture supplies in the United States, with over 9,000 in-stock products. They recognized that healthcare practitioners needed regular replenishment of medical devices and supplies, but managing individual reorders was inefficient for everyone involved.
Lhasa OMS sought a subscription-based solution to replenish healthcare practitioners' inventory of medical devices. They required a robust backend admin area to manage product discounts, availability for subscriptions, and restrictions based on customer types. However, after researching existing options, they could not find a solution that met their specific requirements.
We implemented our Adobe Commerce subscriptions and recurring payments module with extensive customizations tailored to their unique business requirements. The solution included a robust backend admin system for managing complex product configurations and customer-specific restrictions, plus an optimized checkout experience for both one-time and subscription purchases.
With Magento's subscriptions and recurring payments module, Lhasa OMS could meet customer demands, build customer loyalty, and reduce churn. The system enabled them to offer subscription and auto-ship options, allow customers to manage multiple subscriptions in one interface, and automate recurring billing to increase customer lifetime value.
"[We] wanted an intuitive yet robust back-end admin area where we could set up our products… Everyone I talked to said they couldn't do this custom work. A few of them [quoted us] crazy costs and timelines. And TechNWeb was really the only one who said, 'Yeah, no sweat, we can do it.'"
- Carl Schwartz
Adding subscription options and auto-ship features saved Lhasa OMS customers time and addressed procurement challenges, particularly for solo healthcare practitioners. The integration eliminated the prospect of error–customers no longer order by phone, forget orders, or face barriers to placing purchases.
The strategic insight: instead of creating new subscription products, recognize existing predictable purchase patterns and make them automatic and beneficial for both parties.
If you've invested in streamlining your operations through integrated systems and automated processes, you've solved problems that likely still plague other companies in your industry—including your customers, partners, and suppliers.
Environmental Lights, a San Diego-based LED lighting solutions company specializing in studios, stages, and live events, was struggling with inefficient sales processes that were slowing down its growth. Their sales team was spending valuable time switching between multiple systems to access customer information, leading to delays in responding to customer inquiries and increased risk of errors in customer data management.
In 2016, Environmental Lights adopted Salesforce as its CRM platform. However, their sales operations became fragmented because customer purchase history, order details, and communication records lived in separate systems. This created bottlenecks in their sales process and frustrated both sales team members and customers who experienced slower response times. CEO Jamison Day recognized the importance of providing the sales team with access to customer and order information within Salesforce, eliminating the need for manual data entry and system switching.
We created a comprehensive integration solution tailored to Environmental Lights unique requirements. We connected customer data, order history, and transaction details between Magento and Salesforce, empowering the sales team with real-time access to critical information that streamlined workflows and boosted efficiency.
Environmental Lights successfully streamlined its sales operations, achieving enhanced efficiency, improved data accuracy, and seamless integration between Magento and Salesforce. Specific improvements included:
"Without TechNWeb, we could not run our business the way we do today... If I imagine the world without our TechNWeb, essentially, I think we would have to abandon CRM. Every time you update account information, you'd have to also update in Salesforce, and then every time you had a quote in Magento, you'd have to recreate it in Salesforce. The amount of time it would take to do the administration of that would likely dwarf the incremental value of having a CRM."
- Jamison Day
The broader opportunity: companies that have solved integration and efficiency challenges can often package these solutions as consulting services, managed technology offerings, or even software solutions for others facing similar challenges.
Examining these success stories reveals a pattern: companies that successfully unlock hidden profit centers have invested in building growth engines—integrated technology infrastructures that don't just manage operations, but actively identify and capitalize on revenue opportunities.
Each success story required building a growth engine that connected multiple business systems:
When your eCommerce platform, CRM, payment processing, and analytics systems work together as one integrated growth engine, they don't just process transactions—they actively identify patterns, automate follow-up, and create new revenue opportunities that would be invisible with disconnected systems.
Hidden profit centers often require handling diverse payment scenarios beyond standard transactions:
Companies with rigid payment systems miss opportunities because they can't adapt to new revenue models without major system overhauls.
All three case studies leveraged real-time data to make smarter business decisions:
The key isn't just collecting data—it's having systems that turn operational data into actionable business intelligence.
Begin with a systematic audit of your current operations for untapped revenue opportunities:
Abandoned Revenue Analysis:
Subscription Opportunity Mapping:
Operational Excellence Inventory:
Evaluate whether your current technology stack can support additional revenue streams:
Integration Capability Assessment:
Payment and Billing Flexibility Review:
Analytics and Reporting Maturity:
Select your highest-potential opportunity and design a focused pilot program:
Opportunity Selection Criteria:
Pilot Design Elements:
Success Measurement Framework:
Based on pilot performance, expand successful initiatives:
Systematic Scaling:
Performance Optimization:
Companies that successfully implement hidden profit centers gain several competitive advantages beyond just increased revenue:
To extract maximum value from your assessment and infrastructure evaluation phases, here are specific approaches that go beyond surface-level review:
The companies that thrive in today's competitive environment aren't just those with the best core products—they're the ones that systematically identify and capitalize on all available revenue opportunities within their operations.
Hidden profit centers represent more than just additional revenue streams. They demonstrate operational excellence, create competitive differentiation, and build more resilient business models. Most importantly, they're often hiding in plain sight within your existing operations, waiting for the right combination of strategic thinking and technological infrastructure to unlock them.
The examples from Big Fish Games, Lhasa OMS, and Environmental Lights aren't exceptional cases—they represent systematic approaches to recognizing and capitalizing on opportunities that were already present in their business operations. The difference was having the insight to see these opportunities and the technology foundation to execute on them effectively.
Your hidden profit centers are there. The question is whether you have the framework to find them and the infrastructure to capitalize on them.