Latest news in the subscription industry for October 2022

Today, I want to draw your attention to a useful resource I have been following for quite some time. PYMNTS.com just released its latest Subscription Commerce Conversion Index, which contains important industry insights.

If you’re in the subscription space, I highly recommend downloading the index. And as always, schedule time on my calendar if you’re ready to have a complimentary conversation surrounding your e-commerce strategy.

Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with marketing@powersync.biz for consideration.

Let’s get into it, but first…

Deals of The Week

• Apple TV+: Get 3 Free Months
• Get Significant Discounts on Cloud Storage

Merchants Try New Tactics to Slow Subscription Churn

With the economic outlook not improving or likely to until 2023 or 2024, subscription commerce faces an inflection point that could see a mass customer exodus unless providers get creative in their strategies and use platform tools to navigate a tricky time.

Read the full story on PYMNTS.com.

Rad Power Bikes and Cycle Pilot Consumer E-Bike Subscriptions

Rad Power Bikes, a popular American e-bike brand that has raised over $300 million in the past two years, will start offering bikes as a subscription service next week.

Read the full story on TechCrunch.com.

P.F. Chang's is Launching a Subscription Program

P.F. Chang’s is relaunching its seven-year-old loyalty program to now include a paid tier, joining a growing trend of restaurants entering the space.

Read the full story on CNN.com.

The Future is Subscription — 4 Ways to Leverage the Recurring Payment Model

The innovative nature of subscriptions empowered the industry to grow quickly. It is now expected to reach $275 billion by the end of 2022, according to Juniper Research. So how can you leverage recurring payments to your advantage? 

Read the full story on SUBTA.com.

Lululemon to launch a subscription service that requires a Mirror home fitness device

On October 5th, Lululemon will launch a new membership service that requires a Mirror at-home fitness device.

Read the full story on Engadget.com.