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2 minute read
Companies are under constant pressure to optimize operations, increase efficiency, and drive revenue growth—all while keeping costs under control. Whether you’re a B2B enterprise streamlining internal workflows or a B2C company enhancing customer experiences, automation can help you meet your business goals. By leveraging automations, businesses can reduce manual labor, improve accuracy, and free up valuable resources for high-impact initiatives that directly contribute to profitability.
But what does automation success look like in the real world? From reducing overhead costs and improving staff productivity to accelerating revenue generation, companies across industries are seeing significant returns on investment (ROI) by integrating automation into their operations. TechNWeb can help you unlock the key benefits of automation, and we have real-world success stories that showcase how businesses have transformed their processes to reach new levels of growth.
The benefits of automation
Investing in automation isn’t just about cutting costs—it’s about enabling sustainable growth. One of the most immediate benefits businesses experience is increased productivity. By automating repetitive, time-consuming tasks, employees can focus on higher-value activities such as strategic planning, customer engagement, and innovation. This shift not only improves morale but also drives greater efficiency across teams.
Beyond productivity, automation directly impacts profitability by reducing operational overhead. Manual processes often lead to errors, inefficiencies, and wasted resources. Automating workflows—whether in sales, marketing, finance, or customer support—minimizes costly mistakes, streamlines execution, and ensures consistency at scale. Automation enhances customer experience by providing faster response times, personalized interactions, and seamless transactions, ultimately leading to increased retention and revenue.
Success stories from our customers
Implan boosts operational efficiency by 300%
Implan faced significant challenges with using Salesforce, managing customer purchases, and implementing their subscription-based model. This was leading to excessive operational overhead; staff was spending a great deal trying to navigate their system’s limitations.
Our team helped Implan implement Salesforce’s process automations, leading to an improved lead management process, automated data workflows, and better identification of active accounts in the system.
As a result, Implan benefited from:
- Increased ROI, with data-informed decision making that led to a decrease in operational costs and an increase in revenue
- 300% increase in operational efficiency, allowing staff to focus on the business
- 300%+ in customer retention rates due to improved customer insights
- 3x faster access to information, reducing preparation time for sales calls
Protect Your Boundaries revenue grows by 10%
Protect Your Boundaries sought to streamline their operations and access real-time insights into their customers’ orders and purchasing behavior. They struggled with synchronizing data between their Magento eCommerce platform and Salesforce CRM.
Our team helped integrate the two systems, leading to automated data synchronization, centralized reporting, and streamlined workflows. Staff no longer needed to enter data manually and could access all of their information in one place.
The integration and automation resulted in:
- 480+ hours of duplicated manual data entry saved annually, allowing the organization to focus on strategy and revenue-generating activities
- Improved follow-up and response rates, leading to tens of thousands of dollars in extra revenue per year
- Thousands of records synced between Magento and Salesforce, allowing for real-time access to customer data
New management at Cleveland Equipment revitalizes business operations
After an acquisition and a new management team, Cleveland Equipment worked to identify the technical challenges barring the company’s potential growth. Their challenges included disorganized sales data, an outdated website, manual processes, and an inability to track sales performance.
Our team implemented HubSpot to address these challenges, with automations, real-time reporting, and centralized tracking of customer communications and sales performance. As a result of these automations, Cleveland Equipment’s sales team can:
- Benefit from sales automations that allow them to focus on closing deals rather than manual data entry
- Track customer emails and sales activity
- Review month-over-month and year-over-year sales metrics to inform their performance
- Automate lead assignments instead of doing them manually
For more examples of our customers' success stories, read our case studies.
Book a complimentary consultation
Whether you need help with data migration, workflow automation, or leveraging technology to meet your business goals, we’re here to help. Book a complimentary consultation today, and let’s walk through your challenges and opportunities for growth.
