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From data to dollars: ChemDirect’s path to revenue optimization

ChecmDirect Logo

Industry

Manufacturing

Challenge

ChemDirect sought a solution that would synchronize data between Magento and Salesforce, in order to help them streamline their operations and gain stronger data insights.

Results

Centralized data drives more informed decision-making, giving ChemDirect a better understanding of their revenue, KPIs, and workflows.

Key Product

Salesforce Sales Cloud, Adobe Commerce Cloud

chemdirect.com
Stronger
data accuracy
Increased
staff productivity

"We initially considered Dell Boomi as an integration platform, but it couldn't handle our more complex requirements, and time to market with their integration did not align with our business expectations. After some research, we discovered the Magento Salesforce Integration by IdealData.io, which was much better suited for our needs."

Sallie Meyer

Product, ChemDirect

"If I could describe TechNWeb in one word, it would definitely be reliable"

David Zey

VP of Technology, ChemDirect

BarWork

About ChemDirect

ChemDirect, an online chemical trading company founded in 2019, sought to enhance their business operations and customer experience through integration of their Magento eCommerce platform with Salesforce CRM. After extensive research on selecting the right integration solution, ChemDirect partnered with TechNWeb to streamline their operations and gain deeper insights into their revenue, margins, and gross merchandise value.

The challenge

ChemDirect needed an integration solution that would synchronize data between Magento and Salesforce. With this integration, they aimed to streamline business operations, improve customer experiences, and gain insights into their key performance indicators. 

The solution

With over 25 years of experience, TechNWeb’s comprehensive knowledge of Magento and Salesforce made them the clear choice for ChemDirect’s integration needs. TechNWeb helped Chemdirect overcome integration challenges by providing an easy-to-use, out-of-the-box solution.

Within a couple of weeks, the Magento-Salesforce integration allowed Chemdirect to synchronize data between both platforms, leading to improved efficiency and productivity. In addition to providing a bespoke solution, TechNWeb partnered with the Chemdirect’s business and IT units to assist with the Magento upgrade that took place during the integration project.

There are many benefits to integrating Magento and Salesforce with TechNWeb: 

  • Access sales insights to evaluate key performance indicators, drive traffic, and increase conversion rates
  • Deliver personalized and secure shopping experiences for customers
  • Streamline team workflows, bridge knowledge gaps, and increase productivity
  • Leverage robust reporting to maximize customer lifetime value and revenue

The outcome

The integration resulted in significant improvements for ChemDirect. The centralized data has led to a better understanding of the company’s gross merchandise value, revenue, and margins. With this data, the team has improved the effectiveness of managing key performance indicators, streamlined workflows, and increased their overall productivity. 

ChemDirect was extremely pleased with the outcomes of the integration and the implementation. Compared to the alternative options they researched, TechNWeb’s solution brought the most return on investment and helped them meet their business objectives in a couple of months.

With TechNWeb, businesses can expect seamless, robust, and scalable integrations that drive growth and success.