Skip to content
Free Assessment
 

Big Fish Games: Recovering $110K+ Monthly from Abandoned Carts

How automated recovery transformed lost revenue: From 70% cart abandonment and untapped customer data to 41% recovery rate and six-figure monthly gains

$
110
K+

Monthly Abandoned Cart Recovery Revenue

41
%

Email Conversion Rate

3
x

Growth in 2 Months

Get Your 90-Day Growth Diagnostic
Big Fish Games logo

Industry

 

Digital Gaming/Casual Games

Platform

 

Adobe Commerce Cloud, Salesforce Sales & Marketing Cloud

Challenge

 

Abandoned cart revenue recovery at scale

Investment

 

Revenue Growth Automation

THE CRISIS

Untapped Revenue in Abandoned Shopping Carts

The Revenue Recovery Challenges:

Massive Cart Abandonment

70% Loss Rate

Big Fish Games faced industry-standard 70% cart abandonment rates, leaving significant revenue unrealized. Without automated recovery strategy, thousands of interested customers vanished before completing purchases.

Untapped Customer Data

Data Utilization Gap

Valuable customer data existed across platforms but couldn't be leveraged effectively for targeted marketing. Customer behavior insights remained trapped without integration enabling action.

Manual Marketing Limitations

Personalization Constraints

Without automated systems, personalizing customer outreach at scale proved impossible. Marketing team couldn't implement targeted campaigns addressing abandoned carts, product reviews, or personalized offers efficiently.

Business Impact: For Big Fish Games, a leader in casual gaming for two decades owned by Aristocrat Leisure, cart abandonment represented massive missed revenue opportunity

The company needed comprehensive growth engine strategy converting abandoned carts into recovered revenue through targeted, automated campaigns.

THE TRANSFORMATION

Automated Revenue Recovery

Our team implemented a new growth engine enabling personalized email campaigns targeting abandoned carts, transforming lost opportunities into substantial new monthly revenue.

Big Fish Games office

Abandoned Carts Growth Engine

Our approach prioritized speed-to-market while establishing foundation for sophisticated, data-driven customer engagement

  • Platform Integration

    Connected Adobe Commerce Cloud with Salesforce Sales & Marketing Clouds

  • Real-Time Data Synchronization

    Established seamless data flow from Adobe Commerce to Salesforce ensuring real-time updates of customer information, shopping behaviors, and cart status

  • Automated Campaign Infrastructure
    Built automation between Salesforce Marketing Cloud and Sales Cloud sharing abandoned cart data and creating customer journeys for email sequences
  • Performance Monitoring Dashboards
    Developed custom dashboards monitoring sales, abandoned cart metrics, cart conversion statistics, and email attribution for conversions
Implementation Phases:

Phase 1: Rapid Launch

Foundation Deployment

Speed Achievement:

Days to Production

Rapid implementation capitalizing on revenue opportunities immediately

Phase 2: Abandoned Cart Automation

Revenue Recovery Infrastructure

  • Connected Salesforce Marketing Cloud with Sales Cloud for abandoned cart data sharing
  • Created automated customer journey sequences for abandoned cart recovery emails
  • Implemented targeted email campaigns triggered by cart abandonment behavior
  • Established foundation for additional automated campaigns

First Month Results:

$33K Revenue Recovered

Immediate validation of strategy with 41% abandoned cart recovery rate

 

Phase 3: Optimization and Scaling

Performance Enhancement

  • Fine-tuned email content based on engagement and conversion data
  • Optimized journey timing for maximum recovery effectiveness
  • Enhanced personalization using real-time customer behavior insights
  • Scaled automation approach across additional campaign types

Second Month Results:

$110K Revenue Recovered

Nearly tripled previous month's performance through optimization

THE OUTCOME

Abandoned Cart Strategy Delivers Six-Figure Monthly Revenue

$110K+
Monthly Abandoned Cart Recovery Revenue
41%
Email Conversion Rate
3x
Growth in 2 Months

"We chose to focus on abandoned carts, as a first step. TechNWeb delivered this, and we saw a 41% abandoned cart recovery rate in our first month."

Jeremy Fair headshot
Jeremy Fair
Director of Product,  Premium Games / Big Fish Games

KEY TAKEAWAYS

What This Means for Your Business

Cart Abandonment Represents Massive Revenue Opportunity

Big Fish Games discovered 70% abandonment rates meant substantial recoverable revenue. Automated recovery strategy transformed lost sales into $110K+ monthly gains without requiring new customer acquisition.

 

Your takeaway:

Calculate monthly revenue potential from recovering even 20-40% of abandoned carts.

Speed-to-Market Determines Revenue Impact

Rapid implementation within days meant Big Fish Games began recovering revenue immediately. Every day without automation represented thousands in lost opportunity.

 

Your takeaway:

Assess how implementation timeline affects total revenue opportunity for recovery strategies.

Data Integration Enables Automation at Scale

Connecting Adobe Commerce with Salesforce unlocked automated, personalized campaigns impossible without integration. Real-time data flow enabled targeting thousands of customers individually.

 

Your takeaway:

Evaluate whether disconnected platforms prevent automated marketing campaigns at scale.

Is Your Website Bleeding Revenue?

Most eCommerce sites leave 30-50% on the table. Let's find yours.

Get Your 90-Day Growth Diagnostic