FloraFlex: 25% Revenue Growth by Fixing 50% Drop-Off Crisis
How we turned a crisis into opportunity: From 30-second load times and 50% abandonment to record-breaking Black Friday performance
Revenue Increase
Faster Pageload
Drop-off Rate
Industry
Wholesale/eCommerce
Platform
Adobe Commerce Cloud
Timeline
45 Days Pre-Black Friday
Investment
Emergency Growth Sprint
THE CRISIS
45 Days Until Black Friday. Website Bleeding Revenue.
The Numbers That Triggered Emergency Action
Load Time
30-Second
Media-heavy homepage with unoptimized content was causing devastating load times, especially on mobile devices.
Abandonment Rate
50%+
Half of all visitors left before completing purchases due to performance issues
Mobile Crisis
50% traffic
Half their traffic was mobile, but the experience was completely broken
Projected Black Friday Loss: $500K - $750K
Without intervention, FloraFlex was heading toward their worst sales event in company history.
THE TRANSFORMATION
A Strategic Overhaul Focused on Speed and Conversion
Our team executed a comprehensive transformation of FloraFlex's entire eCommerce experience
Complete Platform Optimization
We didn't just fix the problems—we reimagined the entire customer journey from landing to purchase.
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Navigation & Search Enhancement
Drastically improved visibility and usability to help customers find products instantly
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Homepage Transformation
Complete redesign featuring products upfront, optimized for both desktop and mobile experiences
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Product Page RevampEntirely rebuilt for maximum conversion with clear information architecture
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Checkout StreamliningImplemented robust pricing rules, eliminating manual coupon friction
Sprint 1: Stop the Bleeding
Emergency Fixes
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Compressed and optimized all images
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Implemented lazy loading for below-fold content
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Emergency mobile optimization for critical paths
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Stripped non-essential homepage elements
Immediate Impact
10 seconds
New mobile load time (down from 30)
Sprint 2: Revenue Architecture
Conversion Optimization
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Redesigned homepage with products above fold
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Built intelligent product recommendations
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Created category pages that actually sell
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Implemented mega-menu navigation
Conversion Lift
+35%
Homepage to product page conversion
Sprint 3: Checkout Revolution
Frictionless Purchase Path
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Smart cart recovery triggers
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Express checkout for returning customers
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Automated pricing rules (goodbye manual coupons)
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One-page checkout implementation
Cart Recovery
27%
Reduction in abandonment rate
THE OUTCOME
Black Friday Became Their Best Day Ever
"We went from facing our worst Black Friday to our best ever. The team didn't just fix our site - they architected a revenue recovery system that saved our biggest sales event."
KEY TAKEAWAYS
What This Means for Your Business
Speed Kills Revenue
Every second of load time costs you 7% in conversions. FloraFlex was losing 50% of visitors before they even saw products.
Your takeaway:
Test your mobile load time right now.
Quick Wins Fund Big Wins
We didn't wait 45 days to see results. Week 1 improvements started generating revenue that justified further investment.
Your takeaway:
Start with the fastest path to revenue.
Systems Beat Heroics
Automated pricing rules and checkout optimization meant their team could focus on customers, not manual processes.
Your takeaway:
Every manual process is lost revenue.
Is Your Website Bleeding Revenue?
Most eCommerce sites leave 30-50% on the table. Let's find yours.