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Matouk: 125% Customer Retention Surge

How unified customer data drove growth: From siloed systems and wasted insights to centralized intelligence and 75% lifetime value increase


+
125
%

Customer Retention

+
75
%

Customer Lifetime Value

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Industry

 

Luxury Home Linens & Retail

Platform

 

Magento and Salesforce Sales Cloud

Challenge

 

Data silos preventing actionable customer insights

Investment

 

Magento-Salesforce Integration

THE CRISIS

Data Trapped in Disconnected Systems

The Business Challenges Limiting Growth:

Actionable Intelligence Gap

Wasted Data Assets

Matouk possessed valuable customer data across eCommerce and CRM systems, but disconnected platforms prevented converting information into actionable business intelligence. Data that couldn't drive decisions represented wasted assets.

Customer Journey Blindness

Incomplete Picture

Without integration, teams lacked holistic visibility into customer purchasing behaviors, product preferences, and journey patterns. Transactional data existed in isolation from broader customer relationships.

Marketing Strategy Constraints

Insight Deficiency

Unable to leverage comprehensive customer insights for marketing decisions, traffic generation, and conversion optimization. Strategic planning relied on incomplete data rather than unified intelligence.

Business Impact: For Matouk, a renowned retailer of finely crafted linens and home accessories, siloed data directly constrained growth potential

Customer lifetime value and retention opportunities remained unrealized because systems couldn't communicate. The business needed seamless data management enabling teams to act on unified customer intelligence rather than fragmented information.

THE TRANSFORMATION

Unified Data Platform Creating Actionable Intelligence

TechNWeb built a customer retention growth engine by connecting Magento and Salesforce platforms transforming disconnected data sources into centralized customer intelligence platform driving measurable business growth

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Complete eCommerce & CRM Integration

Our growth engine methodology focused on creating seamless data flow enabling teams to leverage unified customer insights for strategic decision-making

  • Centralized Customer Data Platform

    Consolidated all customer information into single platform providing complete, up-to-date picture of purchasing behaviors, product preferences, and journey patterns

  • Real-Time Data Synchronization

    Established continuous data flow between Magento and Salesforce ensuring teams accessed current information supporting informed decisions and timely actions

  • Enhanced Sales Intelligence
    Enabled access to comprehensive insights influencing marketing decisions, driving traffic generation, and boosting conversion optimization strategies
  • Unified Reporting and Analytics
    Bridged knowledge gaps between teams through reports on customer journey, user behavior, and pipeline performance maximizing relationship development opportunities
Implementation Phases:

Phase 1: Implementation

Foundation Development

  • Designed seamless integration architecture connecting Magento eCommerce with Salesforce CRM
  • Established data synchronization protocols ensuring information accuracy and timeliness
  • Implemented catalog and pricing data alignment for consistent customer experiences
  • Created unified customer data repository accessible across organization

Technical Achievement:

Seamless Setup

Integration implementation proved smoother and more cost-effective than custom API or ETL alternatives

Phase 2: Data Unification and Accessibility

Intelligence Consolidation

  • Centralized all customer data providing single source of truth for organization
  • Enabled teams to access and analyze complete customer journey information
  • Synchronized transactional data with broader customer relationship context
  • Established foundation for data-driven strategic decision-making

Operational Impact:

Holistic Visibility

Complete customer picture replacing fragmented information across disconnected systems

 

Phase 3: Strategic Leverage and Growth

Business Intelligence Activation

  • Empowered sales and marketing teams with actionable customer insights
  • Enabled targeted strategies based on purchasing behaviors and preferences
  • Implemented customer lifetime value maximization approaches
  • Developed retention strategies informed by unified data intelligence

Business Results:

Measurable Growth

75% customer lifetime value increase and 125% retention surge within six months

THE OUTCOME

Data Integration Transforms Business Economics

+125%
Customer Retention Surge
+75%
Customer LTV
2x
Growth Engines

"There is a treasure trove of data sitting in your eCommerce system…how are you extracting it and merging it with other valuable data to make it actionable? If you can't act on the data, it's a wasted asset. The Magento and Salesforce integration helps move the data efficiently to a place where it can become more actionable and, therefore, more valuable."

Stuart Kiely Headshot
Stuart Kiely
Director of Technology, Matouk

KEY TAKEAWAYS

What This Means for Your Business

Disconnected Data Becomes Wasted Assets

Matouk discovered that valuable customer data trapped in separate systems couldn't drive business decisions. Integration transformed wasted assets into actionable intelligence delivering measurable growth.

 

Your takeaway:

Audit whether customer data across systems can be accessed and acted upon strategically.

Customer Journey Requires Complete Picture

Transactional data alone proved insufficient. Matouk needed unified view joining transactions with everything else known about customers to maximize lifetime value and retention.

 

Your takeaway:

Evaluate whether teams have holistic customer visibility or fragmented information.

Integration ROI Exceeds Custom Development

Matouk's integration investment proved "far less than anticipated compared to developing a custom API or generic ETL solution" while delivering superior functionality and ongoing support.

 

Your takeaway:

Compare proven integration solutions against custom development before committing resources.

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