4 Companies That Are Blazing AI Trails in E-Commerce

Artificial intelligence (AI), also called machine learning, is becoming more of an everyday norm. It describes the ability of computers to take on human characteristics, such as rationalizing and learning from mistakes.

AI is all around us. Do you talk to Siri on your iPhone? Are you impressed when her answers are eerily on-point? That is because Apple has leveraged AI to create an on-demand virtual assistant that handles requests, makes recommendations and answers questions.

Do you use Google Maps during your commute? Does it benefit you when you are notified of slow-downs and alternate route options? That is because the platform uses AI to analyze speed and movement through location data from smartphones.

These are only two examples of how AI touches our day-to-day lives. During the past several years, humans have grown accustomed to AI-powered systems that add an extra layer of convenience to their worlds.

When it comes to eCommerce, AI provides powerful insights. It has the ability to collect, analyze and leverage data that store owners can take action on. One of the most beneficial aspects is AI’s ability to analyze customer behavior. The knowledge is used for advanced targeting strategies that help turn shoppers into customers.

If you have ever been enticed by “recommended products” as you are browsing an online shop, you have seen AI in action. Computers follow customer journeys and get to know them better, which is a major function of AI in eCommerce.

As advanced features continue to emerge, it is becoming more difficult to imagine an Internet without AI functionality. AI is the future of eCommerce, and the following four companies are using it in powerful ways.

The world caught a glimpse into conversational AI with Apple’s Siri and Amazon’s Alexa. As technology continues to advance, chatbots are reaping the benefits.

Chatbots on websites provide an instant way for customers to connect with businesses when they need something. They have come a long way since their early days. Advanced algorithms now allow for more complex conversations, which is something that is being leveraged by Pypestream.

The company’s messaging carrier solution is built for scale and is the only patented B2C platform of its kind to handle any volume. It is also able to seamlessly escalate conversations to live agents when necessary.

According to Drift, chatbots are most often used for getting quick answers in an emergency and resolving complaints and questions. SlingTV and Shell are among the companies that are using PypeStream to provide an enhanced customer experience.

Blogging has become a staple in many eCommerce marketing strategies. The good news is that with an app like Grammarly, business owners don’t necessarily have to be great at writing to implement quality content.

AI has given machines the ability to comprehend and process human language. Grammarly is a writing tool that provides AI-powered grammar enhancement. The extension may be installed on desktops and Internet browsers to comb through text and find potential wording and grammar errors.

Like humans, machines are continually learning. Writers have the ability to acknowledge or ignore suggestions in Grammarly. When a correction is rejected, the system continues to learn what is correct or incorrect.

Positive brand interactions are essential for customer acquisition and loyalty. With AI’s ability to mimic the way humans perform tasks, brands have a powerful resource at their disposal for delivering superior shopping experiences. As advancements continue, businesses that leverage AI tools will have the upper hand when it comes to improving customer experiences.