This week, Netflix is in the headlines. The streaming giant is offering a new low-cost, ad-supported streaming model. However, Variety reports that 5-10% of Netflix’s catalog will be absent from the value plan. Now, customers must ask themselves if saving $3 per month on Netflix is truly worth not only being served ads but having fewer viewing options as well. Netflix is facing an age-old business challenge: Keeping prices low while keeping value high. Time will tell how the new streaming tier will perform, but today I want to encourage you to brainstorm ways your business can offer discounts without over-diminishing value. What are your thoughts? I invite you to schedule time with me if you’d like to have a risk-free strategy call with a true eCommerce magician. Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with marketing@powersync.biz for consideration. Let’s get into it, but first:
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