Are you leaving money on the table? With cart abandonment rates at about 70%, and up to $4 trillion a year attributed to products left in abandoned carts, businesses need to have a comprehensive strategy to reclaim missed sales. We supported Big Fish Games, a leader in the casual gaming industry over the past two decades, with a Magento-Salesforce integration geared towards recovering abandoned cart revenue. This enabled the company to implement targeted email campaigns that successfully converted abandoned carts into thousands of dollars in monthly revenue.
The challenge
Big Fish Games faced significant hurdles in leveraging their customer data effectively. They sought to enhance their marketing efforts, particularly in addressing abandoned carts and personalizing customer outreach. The client's primary goals were to:
- Seamlessly integrate their Adobe Commerce Cloud platform with Salesforce Sales Cloud and Marketing Cloud
- Utilize Magento-driven data to send targeted emails via Salesforce
- Implement automated email campaigns for abandoned carts, product reviews, newsletters, and personalized offers
- Achieve rapid time-to-market for the integration solution
The client emphasized the need for a swift implementation to capitalize on potential revenue opportunities quickly.
The solution
Our team devised a comprehensive integration strategy to address Big Fish Games’ challenges:
- Rapid integration: We swiftly integrated Adobe Commerce Cloud with Salesforce Sales Cloud, implementing the solution in the test environment before launching it in production within days.
- Data synchronization: We established seamless data flow from Magento to Salesforce, ensuring real-time updates of customer information and shopping behaviors.
- Automated email campaigns: We built automation between Salesforce Marketing Cloud and Sales Cloud to share abandoned cart data and create customer journeys for email sequences.
- Custom dashboards: We developed dashboards to monitor sales, abandoned cart metrics, cart conversion statistics, and email attribution for abandoned cart conversions.
- Continuous optimization: Post-launch, we fine-tuned email content, journey timing, and overall performance to maximize results.
The outcome
The Magento-Salesforce integration yielded impressive results for Big Fish Games:
- Rapid revenue growth: In the first month, the solution generated approximately $33,000 in new revenue from recovered abandoned carts.
- Exponential improvement: The next month, recovered revenue from abandoned carts surged to $100,000, nearly tripling the previous month's results.
- Enhanced customer insights: The integration provided Big Fish Games with a 360-degree view of their customers, enabling more targeted and effective marketing strategies.
- Streamlined operations: The automated data flow between platforms significantly reduced manual work and improved operational efficiency.
- Improved customer experience: Personalized email campaigns based on real-time data led to more relevant communications and better customer engagement.
- Data-driven decision making: Custom dashboards empowered Big Fish Games to make informed decisions based on real-time metrics and performance data.
The successful integration of Magento and Salesforce not only met the company’s immediate needs, but also positioned them for sustained growth and improved customer relationships.
