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How Chemdirect gained deeper insights to revenue, GMV, and margins through the Magento and Salesforce integration by

ChemDirect is an online chemical trading company that was founded in 2019. They provide a range of services to businesses, including the convenience of a ‘click and buy’ feature for procuring chemicals.

Challenge: The platform selection question arose immediately after the company’s market redesign in 2021. Chemdirect chose Magento as its eCommerce platform because of its robust features and functionality, as those were the main critical factors required to support the company’s initial and ongoing eCommerce needs. Overall, the team concluded that Magento suited their needs perfectly.

"We initially considered Dell Boomi as an integration platform, but it couldn't handle our more complex requirements, and time to market with their integration did not align with our business expectations. After some research, we discovered the Magento Salesforce Integration by, which was much better suited for our needs."
Sallie Meyer Headshot
Sallie Meyer
Product at ChemDirect

Chemdirect and TechNWeb: Integrating Magento with Salesforce

After months of exploring other alternative integration solutions, Chemdirect found PowerSync on Google. Our ability to provide the functionality that covered their needs, meet business expectations, and explain integration ROI were major factors in the decision-making process.

Request for Integration: Chemdirect's primary request was to integrate the Salesforce platform with the Magento eCommerce platform to streamline business operations and improve the overall customer experience.

Approach to Challenges: PowerSync helped Chemdirect overcome integration challenges by providing an easy-to-use, out-of-the-box solution. Our Salesforce Magento integration allowed Chemdirect to synchronize data between both platforms within a couple of weeks.

Additional Advantages: One of the key benefits of working with PowerSync was our ability to work independently from all parties involved and adapt to Chemdirect’s changing business needs while Salesforce CRM implementation was taking place. In addition to providing a bespoke solution, PowerSync partnered with the business and IT units of Chemdirect to assist with the Magento upgrade effort that took place mid-through the integration project.

All of this has helped Chemdirect meet its integration goals and improve its overall customer experience.

The Integration Value and Outcomes

  1. Salesforce Magento Integration has improved the efficiency and effectiveness of managing key performance indicators (KPIs).
  2. The integration has led to a better understanding of gross merchandise value (GMV), revenue, and margins.
  3. The sales team gained access to the data, which streamlined workflow and increased productivity.
"We did a lot of research and TechNWeb offered us the best value for our investment."

Was it worth the investment?

ChemDirect was extremely pleased with the outcomes of the integration and the implementation. The solution brought the most ROI (Return On Investment) compared to the alternative options, and the customer met their business objectives in a couple of months.

Why choose TechNWeb?

When it comes to choosing a partner for your integration needs, there are several decent options. However, if you are looking for a team that can provide expert guidance and a partner who possesses comprehensive knowledge in the field, TechNWeb is a clear choice.

"If I could describe TechNWeb in one word, it would definitely be reliable"
David Zey Headshot
David Zey
VP of Technology at ChemDirect

As evidenced by the testimonials of our satisfied customers, TechNWeb is dedicated to solving complex integration challenges within various ecosystems. We have seen and overcome many challenges on our journey, which gives us the experience and knowledge needed to deliver seamless, robust, and scalable integrations.


Chemdirect’s decision to use the Salesforce Magento integration has proven to be beneficial to their business.

Our solution, expertise, and ongoing partnership helped Chemdirect meet its integration goals and better understand its business KPIs (Key Performance Indicators).

Magento & Salesforce Integration

Maximize your profits with Adobe Commerce Cloud or Salesforce Sales Cloud

TechNWeb can help you maximize your ROI from Magento and Salesforce platforms:

  • 20+ years of platform experience based on industry and platform best practices;
  • Focused on growing YOUR profits through automation and overhead reduction;
  • Prompt communication and short SLAs.