Environmental Lights streamlines sales operations with Magento and Salesforce integration

Environmental Lights, a San Diego-based industry leader specializing in LED lighting solutions for studios, stages, and live events, sought to enhance its sales operations by integrating its Magento eCommerce platform with Salesforce CRM. Facing the challenge of synchronizing vast amounts of data between the two platforms, Environmental Lights turned to TechNWeb for a transformative solution.

The challenge

In 2016, Environmental Lights adopted Salesforce as its CRM platform. However, it encountered the hurdle of seamlessly integrating Salesforce with its existing Magento eCommerce website. CEO Jamison Day recognized the importance of providing the sales team with access to customer and order information within Salesforce, eliminating the need for manual data entry and system switching.

The solution

TechNWeb stepped in to provide a comprehensive integration solution tailored to Environmental Lights' unique requirements. By synchronizing thousands of records between Magento and Salesforce, TechNWeb empowered the sales team with real-time access to critical data, streamlining workflows and boosting efficiency. Additionally, TechNWeb facilitated Environmental Lights' transition from Magento 1 to Magento 2, ensuring continuity and efficiency in sales operations.

Day said, "Our sales team is able to see all matter of Magento information without having to leave Salesforce. If they wish to drill into more detail, TechNWeb provides extensive linking between the two systems so navigating back and forth between Magento and Salesforce is simple and easy."

TechNWeb offers a powerful tool for businesses seeking to optimize their professional services and products. Through seamless integration of Magento and Salesforce, TechNWeb enhances sales insights, boosts conversions, and drives growth.

With this integration, Environmental Lights can benefit from:

• Enhanced sales insights to inform decision-making and increase conversions
• Catalog and pricing data management
• Personalized customer shopping experiences
• Reporting on pipeline and revenue opportunities
• Efficient team collaboration and staff time saved on manual data entry
  
  

Jamison Day, CEO of Environmental Lights, expressed profound gratitude for TechNWeb's expertise and dedication:

“By nature of integration, it’s not as sexy as a front-end thing, right? That’s okay — that’s just the nature of the product … it’s plumbing, right? So you don’t get excited about the pipes in the wall, right? But you are really thankful that the company servicing those pipes, if, God forbid, anything goes wrong, they fix it.

If I imagine the world without our [TechNWeb], essentially, I think we would have to abandon CRM. Every time you update account information, you’d have to also update in Salesforce, and then every time you had a quote in Magento, you’d have to recreate it in Salesforce. The amount of time it would take to do the administration of that would likely dwarf the incremental value of having a CRM.

We could not run our business without you...We couldn’t run the business the way we do today.

The thing that I value about the TechNWeb team above all else is their responsiveness and clear, sincere engagement and caring about me. TechNWeb's product does everything that I need to do, and I know that if there’s something that it can’t do, I know I can call the leader of the company, who will personally get involved to make sure that it gets fixed, and that’s worth a ton.

As technologists, TechNWeb is fantastic. They know Magento and Salesforce inside and out. And that, together with this attitude of caring and responsiveness, then I’ve got all I need. I don’t even need to look elsewhere. That’s invaluable.”

The outcome

By leveraging TechNWeb's expertise, Environmental Lights successfully streamlined its sales operations, achieving enhanced efficiency, improved data accuracy, and seamless integration between Magento and Salesforce. The collaboration between Environmental Lights and TechNWeb exemplifies the power of tailored solutions and dedicated support in driving business success.

Without TechNWeb's integration, the company would have abandoned Salesforce. Instead, they save hundreds of hours each week with TechNWeb's Magento and Salesforce integration to leverage this world-class CRM. As a result, they benefit from:

• Thousands of records synced between Magento and Salesforce
• Hundreds of hours saved each week on duplicated manual data entry
• Elimination of human errors, such as mismatched data and typos
• Integrated B2B negotiable quotes functionality with Salesforce
• Centralized reporting that eliminates platform-hopping

Day said, ""Unlike other monolithic software companies I've worked with, the TechNWeb team tried to understand what I [needed] to accomplish and acted as true partners in devising ways to meet my goals, even doing hot-patches on occasion and updating their code to meet my requirements. They spent many hours (and many late nights) ensuring our implementation was as smooth as possible."

TechNWeb stands as a trusted partner, offering unparalleled expertise, customer satisfaction, and continuous support to businesses seeking to maximize their CRM and eCommerce capabilities. With TechNWeb, businesses can unlock the full potential of their professional services and products, driving growth, and fostering long-term success.

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