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2 minute read
Matouk, a renowned retailer of finely crafted linens and home accessories, faced a common challenge: integrating their Magento eCommerce platform with their Salesforce CRM system. Recognizing the need for seamless data management and customer insights, Stuart Kiely, Sr. Director of Technology and Marketing at Matouk, sought a solution that would elevate their business operations and drive growth.
The challenge
Matouk needed to consolidate customer data, streamline operations, and gain actionable insights to enhance their marketing strategies and improve customer retention. They required a solution that could seamlessly integrate Magento and Salesforce while providing efficient team collaboration and robust reporting capabilities.
The solution
TechNWeb’s Magento-Salesforce integration proved to be the perfect solution for Matouk’s needs. By leveraging this integration, Matouk gained access to a variety of benefits that transformed their business operations and propelled their growth.
There are many benefits to integrating Magento and Salesforce with TechNWeb:
- Access enhanced sales insights to influence marketing decisions, drive traffic, and boost conversions
- Synchronize catalog and pricing data to provide consistent, personalized shopping experiences for customers
- Bridge knowledge gaps between teams by reviewing reports on the customer journey and user behavior
- Leverage reporting on pipeline to develop stronger customer relationships and maximize customer lifetime value
The outcome
As a result of the integration, Matouk now houses all customer data in a single platform, with the ability to access and learn from each customer’s journey. Thanks to the centralized data, Matouk has grown customer lifetime value by 75%. With these accessible insights, the sales and marketing team has grown customer retention by a staggering 125% within the first six months.
Kiely attributes the successful integration to TechNWeb’s extensive knowledge and customer support. He says, "There seemed to be a strong level of engineering/support behind the product and a desire to make continuous improvements to features and stability. It was a fairly seamless set-up experience and the overall investment turned out to be far less than we anticipated compared to developing a custom API or generic ETL solution.”
Kiely acknowledges the importance of housing customer data in one centralized location and the potential it has on driving revenue. He says, “Transactions are just one part of the customer journey and the transactional data needs to be joined together with everything else we know about the customer. Any business that gets the importance of tying this data together, and uses these two platforms, would benefit from this integration," he said.
TechNWeb’s Magento-Salesforce integration empowered Matouk by providing them with the technical tools and sales insights needed to streamline operations, improve customer experiences, and drive revenue. With TechNWeb’s support, Matouk unlocked the full potential eCommerce and CRM has to offer through Magento and Salesforce, creating a path for continued business growth.
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