The challenge
Lhasa OMS sought a subscription-based solution to replenish healthcare practitioners' inventory of medical devices. They required a robust backend admin area to manage product discounts, availability for subscriptions, and restrictions based on customer types. However, after researching existing options, they failed to find a solution that met their specific requirements. They turned to TechNWeb to address their unique challenges.
The solution
With over 25 years of experience in this area, TechNWeb proposed a solution that incorporated the Magento subscriptions and recurring payments module. They also provided consulting on developing recurring revenue, Magento theme customizations, and backend development services.
The team tackled complexities related to the product display and checkout experience, with the goal of ensuring seamless site navigation for practitioners. Collaboration with Lhasa OMS's Creative Director led to the implementation of a new checkout experience, optimizing conversion metrics for one-time purchases and auto-ship scenarios. Armed with a new shopping cart page and checkout experience, customers could easily navigate and make purchases, whether on a one-time or recurring basis.
The importance of recurring revenue
With Magento’s subscriptions and recurring payments module, Lhasa OMS could meet customer demands, build customer loyalty, and reduce churn. The module has many benefits for driving business growth and developing a sustainable revenue stream over time.
With this module, Lhasa OMS can now:
- Offer subscription and auto-ship options to build recurring revenue. Customers can control multiple subscriptions in one place, and can pause, cancel, and re-subscribe at any time.
- Build frequent communication touchpoints for customers
- Track all customer data in one centralized platform
- Automate recurring billing, leading to increased customer lifetime value
Adding subscription options and auto-ship features saved Lhasa OMS’ customers time and addressed procurement challenges, particularly for solo healthcare practitioners. The integration eliminated the prospect of error–customers no longer order by phone, forget orders, or face barriers to placing purchases.
The outcome
By partnering with TechNWeb and implementing Magento subscriptions, Lhasa OMS successfully launched a new recurring revenue stream, improved customer experience, and optimized operational efficiency. TechNWeb's flexibility and agility in solving challenges exceeded Lhasa OMS's expectations. The team's real-life experience in streamlining eCommerce businesses, coupled with seamless communication and patience, added significant value. TechNWeb's commitment to delivering results and providing ongoing support ensured a successful partnership.
