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Lhasa OMS boosts eCommerce revenue with Magento subscriptions

LHASA OMS Logo

Industry

Healthcare

Challenge

Lhasa OMS sought a subscription-based solution to replenish healthcare practitioners' inventory of medical devices.

Results

TechNWeb's Magento subscriptions and recurring payments module provided Lhasa OMS, a B2B medical products company, with a transformative solution to create a new recurring revenue stream.

Key Product

Adobe Commerce Cloud

lhasaoms.com
New
subscription options
New
checkout experience
Increased
customer lifetime value

“[We] wanted an intuitive yet robust back end admin area where we could set up our products… Everyone I talked to said they couldn’t do this custom work. A few of them [quoted us] crazy costs and timelines. And [TechNWeb] was really the only one who said, “Yeah, no sweat, we can do it”

Carl Schwartz

SVP Revenue / Chief Customer Officer at Lhasa OMS

"It was the flexibility for the custom work that put us over the edge with TechNWeb. I think their business model is quite brilliant. They have a full development company and this is a way to drive business into it. I appreciate that because we always knew that we can rely on them even beyond subscription if we needed to."

Carl Schwartz

SVP Revenue / Chief Customer Officer at Lhasa OMS

"I think [TechNWeb] went above and beyond. Communication was fantastic. Project planning was fantastic."

Carl Schwartz

SVP Revenue / Chief Customer Officer at Lhasa OMS

Lhasa-OMS

About Lhasa OMS

Lhasa OMS is an acupuncture and medical supply company. With over 9,000 in-stock products for sale, they are the largest distributor of acupuncture supplies in the United States.

The challenge

Lhasa OMS sought a subscription-based solution to replenish healthcare practitioners' inventory of medical devices. They required a robust backend admin area to manage product discounts, availability for subscriptions, and restrictions based on customer types. However, after researching existing options, they failed to find a solution that met their specific requirements. They turned to TechNWeb to address their unique challenges.

The solution

With over 25 years of experience in this area, TechNWeb proposed a solution that incorporated the Magento subscriptions and recurring payments module. They also provided consulting on developing recurring revenue, Magento theme customizations, and backend development services. 

The team tackled complexities related to the product display and checkout experience, with the goal of ensuring seamless site navigation for practitioners. Collaboration with Lhasa OMS's Creative Director led to the implementation of a new checkout experience, optimizing conversion metrics for one-time purchases and auto-ship scenarios. Armed with a new shopping cart page and checkout experience, customers could easily navigate and make purchases, whether on a one-time or recurring basis. 

The importance of recurring revenue

With Magento’s subscriptions and recurring payments module, Lhasa OMS could meet customer demands, build customer loyalty, and reduce churn. The module has many benefits for driving business growth and developing a sustainable revenue stream over time. 

With this module, Lhasa OMS can now:

  • Offer subscription and auto-ship options to build recurring revenue. Customers can control multiple subscriptions in one place, and can pause, cancel, and re-subscribe at any time.
  • Build frequent communication touchpoints for customers
  • Track all customer data in one centralized platform
  • Automate recurring billing, leading to increased customer lifetime value

Adding subscription options and auto-ship features saved Lhasa OMS’ customers time and addressed procurement challenges, particularly for solo healthcare practitioners. The integration eliminated the prospect of error–customers no longer order by phone, forget orders, or face barriers to placing purchases.

The outcome

By partnering with TechNWeb and implementing Magento subscriptions, Lhasa OMS successfully launched a new recurring revenue stream, improved customer experience, and optimized operational efficiency. TechNWeb's flexibility and agility in solving challenges exceeded Lhasa OMS's expectations. The team's real-life experience in streamlining eCommerce businesses, coupled with seamless communication and patience, added significant value. TechNWeb's commitment to delivering results and providing ongoing support ensured a successful partnership.