From lagging to leading: how website performance impacts revenue
Igor Krasnykh
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2 minute read
In today’s dynamic business landscape, technology plays a pivotal role in driving growth, efficiency, and customer satisfaction. For companies navigating the complexities of eCommerce and digital operations, finding a reliable technology partner capable of addressing their unique challenges is essential. Faced with performance issues, integration obstacles, and a scarcity of trustworthy Magento developers, LuxAnthropy sought TechNWeb’s expertise to streamline operations, enhance user experience, and unlock new revenue streams. Through this strategic partnership, LuxAnthropy not only overcame its immediate obstacles, but also positioned itself for sustainable growth and scalability.
The challenge
LuxAnthropy is a couture resale website that contributes part of their proceeds to a charity of the seller's choice. They faced several technological hurdles hindering their growth and customer satisfaction. Despite initial success with the integration of Magento and QuickBooks Online, the company encountered performance issues, including lagging website speed, which directly impacted user experience and revenue generation. Finding trustworthy and knowledgeable Magento developers proved to be a significant challenge for LuxAnthropy’s CEO, Jennifer Hillman.
"Finding a true Magento developer that is trustworthy, knowledgeable, and committed to helping you is kind of like scouting out the Wild Wild West."
The solution
TechNWeb, a leading technology solutions provider, stepped in to address LuxAnthropy’s pressing needs. Leveraging their expertise in technology integrations and automations, TechNWeb’s team assessed LuxAnthropy’s existing setup and identified opportunities for improvement. Recognizing the critical importance of seamless integration and efficient operations, they collaborated closely with LuxAnthropy to enhance their Magento-Quickbooks Online integration, ensuring smoother data synchronization and eliminating manual data entry.
TechNWeb's Magento experts, including CEO Igor Krasnykh, a seasoned "Magento magician," conducted an in-depth analysis of LuxAnthropy's website performance. Unlike other developers who attributed the issues solely to the Magento platform, Krasnykh identified underlying factors contributing to the lagging load times. With a tailored approach, TechNWeb addressed these issues methodically, optimizing the website for enhanced speed and performance.
The outcome
The collaboration between LuxAnthropy and TechNWeb yielded significant business and user experience outcomes:
Business outcomes:
- Avoided re-platforming: By optimizing their existing infrastructure and resolving performance issues, LuxAnthropy sidestepped the need for a costly and disruptive re-platforming process.
- Improved accounting: The enhanced Magento-QuickBooks Online integration streamlined accounting processes, saving time and reducing errors associated with manual data entry.
- Increased revenue: With a faster, more responsive website, LuxAnthropy observed a notable increase in user engagement and conversion rates, translating into higher revenue generation.
- Positioned for scalability: TechNWeb's tailored solutions not only addressed immediate challenges but also positioned LuxAnthropy for future scalability, enabling seamless growth and expansion.
User experience outcomes:
- Page speed improvement: LuxAnthropy experienced a remarkable improvement in website speed, with pages loading 88% faster, reducing bounce rates and enhancing user satisfaction.
- Improved conversion rate: The optimized website layout and enhanced performance led to a significant uptick in conversion rates, demonstrating the direct impact of improved user experience on business outcomes.
- Enhanced customer service: Throughout the engagement, LuxAnthropy received unparalleled customer service from TechNWeb, fostering a collaborative partnership focused on mutual success and growth.
"The customer service that the whole TechNWeb team provides is pretty incredible. There were several instances where we needed to turn around things quickly. It was comforting to know that when we sent out an email, we would get a response in a timely manner. What's nice about TechNWeb is that we really do feel like they're part of our team in a lot of ways, and that they're on our side, and they want us to succeed."
TechNWeb's tailored technology solutions not only addressed LuxAnthropy's immediate challenges but also positioned the company for sustainable growth and success in the competitive e-commerce landscape. By leveraging TechNWeb's expertise, LuxAnthropy achieved tangible improvements in business operations, user experience, and revenue generation, setting a precedent for future success.
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