MeasureUp's Revenue Reboot: Faster Leads, Smarter Sales, and a 13% Win

Industry

Education

Challenge

MeasureUp was losing revenue and time due to disconnected systems. TechNWeb brought clarity, automation, and real-time insight that helped them recover sales and streamline operations.

Results

MeasureUp recovered 13% of lost revenue through automated cart recovery, streamlined sales and marketing operations with tailored HubSpot workflows, and gained real-time visibility into store performance through a custom eCommerce dashboard. These changes led to faster decision-making, improved conversion rates, and better use of internal resources.

Key Product

Adobe Commerce Cloud, HubSpot

www.measureup.com

13% 💵

Revenue Recovered

30% 💨

Lead Qualification

13% ⚡

Conversion Rates

🥰

Enriched Data

TechNWeb is more than a service provider. They’re a strategic partner. They understood our business quickly, proposed improvements beyond our expectations, and executed with precision. If you’re looking for a technically solid, proactive team that drives measurable results, TechNWeb is the right choice.

Jesús Sierra

Chief Marketing Officer @ MeasureUp / Media Interactiva

About MeasureUp

MeasureUp is a global leader in IT certification prep, offering high-quality practice tests and technical assessments for professionals, enterprises, and academic institutions. Known for delivering content that mirrors real-world expectations, MeasureUp helps individuals prove they’re ready, and organizations ensure their teams are qualified.

Their platform serves learners at every level, from individuals pursuing certification to enterprise teams validating workforce skills across multiple regions.

The Challenge

Although MeasureUp had robust platforms in place, with Adobe Commerce handling transactions and HubSpot powering CRM and marketing, the two systems weren’t integrated. This caused:

Limited visibility into user behavior
No structured strategy for abandoned cart recovery
Time-consuming manual processes in both sales and marketing
Revenue slipping away at the checkout without any way to track or recover it

The lack of synchronization between systems left the team feeling frustrated, overextended, and unable to act on clear opportunities.

The Solution

Simple Tools, Smart Execution

TechNWeb stepped in with a pragmatic approach. Instead of building something from scratch, they used the IdealData.io connector to link Adobe Commerce and HubSpot. From there, the team customized the integration to align with MeasureUp's unique workflows.

This involved mapping critical data fields, including some that were not available through Adobe Commerce's native API. That ensured all behavioral and transactional data could flow cleanly between platforms.

Beyond the integration, TechNWeb built advanced HubSpot automations to enrich customer profiles with real-time behavioral insights. These automations powered timely follow-ups, smarter campaigns, and more personalized user engagement.

TechNWeb also developed a custom eCommerce Sales Data Dashboard to give MeasureUp a clear picture of their store performance. This included:

Abandoned cart opportunity reports by store
Month-over-month cart volume grouped by status, such as abandoned, recovered, and expired
Order volume trends across different stores

The dashboard replaced guesswork with real-time data, helping the leadership team focus on what matters most.

The Outcomes

Data-Driven Decisions, Real Revenue Growth

MeasureUp didn’t just patch a process. They rewired how the business operates.

Automated cart recovery quickly delivered impact, recovering 13% of revenue that had previously been lost. Repetitive tasks that once drained the team’s time were replaced with intelligent workflows, freeing up space to focus on strategy and growth.

Enriched HubSpot profiles (powered by live behavioral data from Adobe Commerce) gave marketing the ability to respond with perfect timing. Campaigns became more personal, more relevant, and more effective.

Lead conversion times improved by over 40%, allowing prospects to move through the funnel more quickly and efficiently. Response times to qualified leads are now approximately 30% faster, driven by sharper segmentation and automated engagement. These gains contributed to a notable uplift in performance, including a 13% increase in overall conversion rates.

One of the most valuable tools TechNWeb delivered was a custom eCommerce Sales Dashboard. With a single view, MeasureUp could now monitor:

Abandoned cart opportunity by store
Cart volume trends by status each month (abandoned, recovered, expired)
Month-over-month order volume, broken down by store

This dashboard didn’t just show what was happening. It showed why. It turned data into decisions and helped leadership focus on areas with the highest return.

Internally, the teams became faster and more confident. Externally, customers noticed a smoother, more personalized experience. And throughout the organization, MeasureUp found clarity in the numbers.

Take the Next Step

Disconnected systems cost more than time. They cost sales. MeasureUp’s results show what’s possible when integration and automation are done right.

TechNWeb delivers more than software connections. They bring your business into sync.