Maximize holiday revenue with Agentforce and Hubspot Breeze AI

As the holiday shopping season approaches, businesses are gearing up for the biggest sales events of the year: Black Friday and Cyber Monday. In today's competitive landscape, leveraging artificial intelligence (AI) has become crucial for maximizing revenue and delivering exceptional customer experiences. B2B and B2C businesses can harness the power of AI to support their Black Friday goals by leveraging two cutting-edge products: Agentforce by Salesforce and Hubspot Breeze AI.

The AI revolution in holiday sales

The eCommerce landscape has undergone a significant transformation in recent years, with AI playing an increasingly pivotal role in driving sales and enhancing customer experiences. As we approach Black Friday and Cyber Monday, businesses that embrace AI-powered solutions will be better positioned to:

• Personalize customer interactions at scale
• Streamline operations and increase efficiency
• Enable sales to make data-driven decisions
• Provide 24/7 customer support
• Automate marketing campaigns and enable content creation

Agentforce by Salesforce: revolutionizing customer engagement

Our leadership team recently attended Dreamforce, where industry leaders gathered to share the latest insights on AI and its impact on staffing. We left feeling inspired and excited to bring some of these key takeaways to you as you prepare for Black Friday and Cyber Monday campaigns. 

One theme that resonated deeply was the growing importance of leveraging technology to overcome common business challenges–from streamlining operations to optimizing customer experiences. As we heard time and time again, organizations that invest in the right tools are better equipped to drive growth, foster innovation, and stay ahead of the competition.

Salesforce's Agentforce is the world's first platform for building and customizing autonomous agents, designed to empower businesses across various industries. This innovative tool can significantly boost your Black Friday and Cyber Monday performance by:

Enhancing sales processes

Agentforce's sales agents can build trust with new prospects by answering product-related questions and guiding customers through the purchasing process. This AI-driven approach ensures that your sales team can handle high volumes of inquiries during peak shopping periods without compromising on quality. Agents can also book meetings for your sales team, cutting down time spent on administrative tasks. 

Elevating customer service

Service agents can replace your first line of customer support, handling post-sale inquiries such as order tracking, shipping address updates, and product support questions. This ensures that your human customer service team can focus on more complex issues during the busy holiday season, while providing customers with 24/7 support.

Personalizing marketing campaigns

Marketing agents help create targeted campaign briefs, segment audiences, and build customer journeys. They continuously track KPIs, providing insights on campaign performance and areas for improvement, ensuring your Black Friday promotions are as effective as possible.

Guiding customer transactions

Now your customers can have their own personal concierge with commerce agents. These agents help guide customer inquiries, leading to faster transactions as customers receive support with finding products and personalized product recommendations.

Strengthening your sales team

With sales coach agents, your teams have a new mentor. Through the agent, teams can practice their sales pitches, negotiation tactics, and objection handling as they role play and strategize about your next business deal. They’ll receive comprehensive feedback on their strengths and areas of improvement, helping you secure that end of year deal that’ll start 2025 strong.

HubSpot Breeze AI: boosting productivity and growth

At INBOUND, the HubSpot annual conference, the team announced their new AI tool: HubSpot Breeze. HubSpot Breeze provides a comprehensive AI solution to drive outcomes for marketing, sales, and service teams. The tool was developed with the goal to help go-to-market (GTM) teams unlock growth opportunities for their businesses.

Hubspot's Breeze AI offers a suite of tools designed to enhance team productivity and drive growth. For Black Friday and Cyber Monday, Breeze AI can be instrumental in:

Content creation and distribution

The Breeze content agent can develop various marketing collateral in your brand voice, including blogs, landing pages, and case studies. This capability allows you to create compelling Black Friday promotions and content at scale.

Social media optimization

Breeze's social media agent assesses your performance against industry data and best practices, helping you improve your social media strategy and generate engaging content for your audience. This feature is crucial for building buzz around your Black Friday deals.

Prospecting and pipeline growth

The prospecting agent helps create and distribute custom outreach for prospects, expanding your pipeline in preparation for the holiday shopping season.

Customer support enhancement

Breeze's customer agent can quickly respond to website visitors, answering questions and sourcing information from your knowledge base. This ensures that potential customers receive prompt assistance during the high-traffic Black Friday period.

Data enrichment and buyer intent analysis

Breeze Intelligence strengthens your customer data and identifies buyer intent from website visitors. This insight is invaluable for targeting the most promising leads during Black Friday and Cyber Monday.

Implementing AI for Black Friday success

To effectively harness the power of AI for your Black Friday and Cyber Monday campaigns, consider the following strategies:

• Define clear objectives: Identify specific goals for your AI implementation, such as increasing conversion rates or improving customer satisfaction.
• Integrate AI across departments: Pick one agent: Pick an area where you see the most opportunity and ROI and bolster that area with an agent to help lay the necessary foundation.
• Personalize customer experiences: Use AI-driven insights to create tailored pre-sales conversations to build trust, address any concerns, and lead to a successful purchase event.
• Optimize inventory management: Leverage AI predictions to ensure popular items remain in stock throughout the Black Friday period. Turn anonymous site visitors into prospects and leads through AI tools. This could bring 30%-40% uplift in lost revenue.
• Enhance customer support: Implement AI-powered chatbots and virtual assistants to handle increased customer inquiries during peak shopping times.
• Automate marketing campaigns: Use AI to create and optimize email campaigns, social media posts, personalized videos, paid ads, and other marketing content specific to Black Friday deals.
• Analyze real-time data: Utilize AI analytics to monitor sales performance and make data-driven decisions during the event.

As we approach Black Friday and Cyber Monday, the integration of AI tools like Agentforce by Salesforce and Hubspot Breeze AI can provide businesses with a significant competitive advantage. By leveraging these powerful AI solutions, companies can enhance customer experiences, streamline operations, and ultimately drive higher revenue during the crucial holiday shopping season.

The future of retail lies in the intelligent application of AI technologies. Businesses that embrace these tools now will be better positioned to meet the evolving demands of consumers. 

How TechNWeb can help

As you prepare for this year's Black Friday, consider how AI can transform your approach and help you achieve unprecedented success in your holiday sales campaigns. Book a complimentary consultation today – we’ll help you develop your technology plan for your holiday campaign and drive revenue.

NOTE: Many of these agents now take less than a day to set up. Let’s talk TODAY!