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New opportunities for content monetization — YouTube Shorts, Twitch, Amazon


There has never been a better time to be a digital content creator. Today, many people in the creator economy are leveraging subscriptions to create reliable monthly income, and platforms like YouTube are continually evolving to cater to those who are putting out brief but engaging content. The first story below reveals a big upcoming opportunity to monetize content. Is it time for your business to jump aboard the content-creation train? That’s the food for thought I want to leave you with today.

If you’re ready for an in-depth discussion surrounding your e-commerce strategy, don’t hesitate to schedule time with me.

Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with for consideration.

Let’s get into it, but first…

Deals of The Week

New opportunities for content monetization — YouTube Shorts, Twitch, Amazon 1

YouTube Shorts Will Share Ad Revenue with Creators

Creators of YouTube Shorts will get an opportunity to share ad revenue with the tech giant in early 2023.

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New Influencer Marketing Platform Prioritizes Convenience

A new food-centric influencer marketing platform, Jupiter, officially launched on September 19. The platform allows influencers to generate recurring revenue while building communities through storefronts that offer their recipes, grocery lists, and curated content.

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Subscription Shortcomings Could Take Bite Out of Apple’s Ambitions

The devil, they say, is in the details. And the details offer up data that may bedevil Apple’s efforts to cement subscriptions fully in the connected ecosystem it seeks to build.

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Twitch Plans to Cut Subscription Revenue for Some Top Streamers in Push Toward Ads

Twitch plans to standardize its revenue-sharing agreement with streamers, reshaping the earnings landscape for top creators who have historically been able to pocket a bigger portion of the money they generate through paid subscriptions on the platform.

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Thursday Night Football Draws Record Prime Subscriptions for Amazon

Amazon’s media deal with the NFL is already paying off. Prime Video broadcast its first “Thursday Night Football” game last week as part of an exclusive 11-year deal worth an annual $1 billion.

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