Did you know that most consumers underestimate monthly subscription costs by at least $100? In fact, today there are many apps and services emerging that help customers identify and cancel monthly subscriptions. Additionally, lawsuits have emerged against companies in recent years for making it difficult for customers to cancel automatic recurring orders.
So, what’s the solution? In my opinion, subscription merchants should always make it easy for customers to opt out when they’re ready. People cancel subscriptions for many reasons, and you don’t want to leave a bad taste in someone’s mouth (especially because they may wish to opt back in at some point). Therefore, merchants should choose subscription management software that makes opting out just as easy as opting in.
What are your thoughts? I’m happy to discuss this and other aspects of your e-commerce strategy during a quick, risk-free consultation.
Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with marketing@powersync.biz for consideration.
Let’s get into it, but first…
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