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Do you really know who your customers are?

Data analytics are imperative for eCommerce businesses. Are you doing everything you can to track customer shopping patterns? While Google is phasing out its third-party cookie, they’ve pushed the date back to 2024hat means businesses can (and should) still be maximizing the potential of cookies. If this isn’t part of your strategy, I highly recommend seeking professional guidance so that you’re not leaving opportunities on the table.

As always, feel free to schedule time with me if you’d like to discuss your eCommerce strategy.

Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with marketing@powersync.biz for consideration.

Let’s get into it, but first …

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2022 Holiday Shipping Deadlines: FedEx, USPS, UPS, DHL

Shipping timeliness plays a key role in customer satisfaction, which is why it’s crucial to know your shipping providers’ holiday shipping deadlines.

Read the full story on SUBTA.com.

Another Arline is Planning an All-You-Can-Fly Subscription

Some flyers got a surprise email about the upcoming program.

Read the full story on TheStreet.com.

Lyft Relaunches Monthly Subscription Plan at Half The Price

Ride-hail giant Lyft has relaunched Lyft Pink, its monthly subscription plan, at $9.99. Read the full story on  TechCrunch.com.

U.S. Households With Live Pay-TV Service Subscriptions Declines To 66%

Findings from the latest Leichtman Research Group also show that one-third of respondents, many of them younger, have never had a pay TV subscription

Read the full story on TVTechnology.com.

Holiday 2022: Subscriptions are the Stars

According to a recent survey, this holiday season will be big for gifting subscriptions, with 63% of consumers reporting that they’d be interested in gifting a subscription and 70% saying they’d be interested in receiving a subscription themselves.

Read the full story on APNews.com.