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Integrate Magento and Salesforce for Great eCommerce Results

Picture of Igor Krasnykh   Igor Krasnykh  ·  2 minute read
 
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Magento Commerce is widely considered one of the most powerful and flexible e-commerce solutions. It’s the engine behind numerous e-commerce sites, managing everything from store functionality to user experience (UX).

Magento is an open-source platform, meaning it is distributed with its source code and can be modified by anyone. The platform consists of a dynamic and flexible catalog management system. Merchants can even run multiple online stores from a single admin panel.

Owned by Adobe, Magento is an international platform that has played a major role in making many online business successful. In fact, 25% of e-commerce websites operate through Magento. Magento’s scalable technology benefits enterprise-level businesses as well as smaller companies that have their sights set on growth.

Salesforce, on the other hand, is known for customer relationship management (CRM) and cloud computing. Integrating Salesforce with other business softwares can help ease daily processes, saving many hours over time. Salesforce has a variety of different products that are referred to as “clouds” – sales, marketing, social network, workforce, etc. Salesforce is ideal for companies that manage large volumes of data.

Integration of Magento and Salesforce

Together, Magento and Salesforce can complement each other in powerful ways. Where Magento provides the online store infrastructure, Salesforce provides a user-friendly interface to manage every customer relationship. Salesforce integrates with Magento’s sales, marketing and customer service tools, providing a cozy UX. The robust combination not only streamlines operations but enables businesses to:

  • Convert abandoned shopping carts;
  • Monitor customer data and leads;
  • Ensure a greater degree of client satisfaction;
  • Give sales insights;
  • Streamline revenue cycles.

Benefits

Salesforce and Magento have the potential to help spur the growth of any business. However, the platforms have no native way of talking to each other. Integrating Salesforce and Magento allows the programs to share and sync information. This is a real time-saver when it comes to data entry, tracking supplies and processing payments. Integration also simplifies the process of managing orders, shopping carts and customers.

Integrating Magento and Salesforce also primes you for attracting loyal customers through: 

  • Prompt Reporting;
  • Quick Processing;
  • Quick Follow-up;
  • Best ERP;
  • Better Management;
  • Cost-effectiveness;
  • Transparent User Interface.

Is Integration of Magento and Salesforce Necessary?

It is not mandatory for companies to integrate Magento with their Salesforce CRM. However, the real-time integration process is recommended if companies are tired of sustaining both platforms autonomously. Integration overcomes many business challenges, such as idling information and the labor cost associated with maintaining two separate systems. Thus, most enterprises prefer to integrate Magento with Salesforce so they can manage both from a single dashboard.

Magento Salesforce integration solution is the best way to efficiently manage e-commerce business tasks. It enables a user-friendly environment for clients while providing merchants with a seamless business process.

Why Proper Selection of Software Company is Important?

With the increasing popularity of Salesforce in the e-commerce market, the demand to integrate Magento and Salesforce is also on the rise. Several software firms provide this service, but few possess the suitable approach and expertise to deliver.

If you’re ready to explore a Salesforce integration, it’s essential to find a reputable software company that can handle the task. Successful integration of Salesforce and Magento requires in-depth examination of future expansion plans, business processes, and future targeted demographics and buyers’ segment.

Even the most advanced Magento-Salesforce sites require promotion in this era of cutthroat competition. So, it is important to select a company that has experience in Magento search engine optimization (SEO) as well.

If you want to speak with someone regarding options for how to integrate Salesforce with Magento, consult with us, and we’ll help you make best decision.
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