Skip to content

All posts

What Salesforce is and what Salesforce does?


As of 2022, Salesforce is No. 3 in Forbes list of the  most innovative companies in the world. The company’s 12-month sales growth is 24.88%, they have 40,447 employees and $26.5B in revenue. Also In 2022, Salesforce co-CEO Marc Benioff  was ranked as No. 19 in “The 30 Most Innovative Business Leaders of 2022”.

The busy tech giant has undoubtedly made a name for itself during the past two decades. Even if you haven’t worked in Salesforce yourself, chances are you’ve heard of it. If you are wondering what it is, how it works and why companies around the world are subscribing to it then this article is for you.

What is Salesforce?

Let’s start with the definition. Salesforce is a cloud-based  service as a software (SaaS) company, which means it hosts an application customers can access online. It operates on a pay-as-you-go subscription business model. Because all data and information is stored in the cloud, Salesforce is accessible from any device at any time. It also allows for live data tracking and accurate real-time updates.

Here is the answer to how Salesforce works — it specializes in customer relationship management (CRM). As you might guess, a CRM platform helps companies better connect with current and potential customers. The platform has the ability to identify who a company’s top leads are and even provides suggested actions and next steps. Beyond customer acquisition, Salesforce’s features are intended to help keep customers happy, which drives brand loyalty.

While there are other CRMs on the market, Salesforce is becoming the industry standard. It offers a multitude of services that allow businesses to engage with their customers in ways that go beyond the surface level.

The Salesforce App Exchange offers thousands of pre-built applications that integrate with Salesforce. For example,  PowerSync is an app that syncs data between Salesforce and eCommerce platform  Magento, eliminating the need for duplicated manual data entry.

Salesforce statistics & benefits

1. Increase companies sales by 44%

The Salesforce business model is all about the cloud based solution for managing data, that expands profit. It is a savior for costs and resources since you don’t need any additional software or equipment. All of the data is stored in the cloud and you can get access at any time.

2. Get 19.8% among all the CRM systems market

According to the statistics, this is even more than 4 top competitors such as SAP, Adobe, Microsoft and Oracle hold together. The system adapts to your current business goals, allows your team to receive any type of information easily.

3. Get $21.25 billion in annual revenue

It defines Salesforce as a digital giant. The graph shows that this number is growing in progression because eCommerce businesses want to get relevant CRM systems for their web stores.

4. Expand your online presence in e-commerce sales

In 2023, total eCommerce sales are expected to reach a staggering $6.3 trillion. This will give companies huge opportunities to increase online sales and expand their customer base.

5. Capitalize on mobile shopping trends

With mobile devices accounting for 63% of all eCommerce sales, optimizing your online store for a mobile version is crucial. This will help you capitalize on the growing trend of mobile shopping and reach a larger audience of potential customers.

6. Navigate the crowded online shopping market

With more than 24 million e-retailers worldwide, according to Manaferra, it can be challenging to stand out in a crowded eCommerce market. Implementing a well-designed and effective CRM system like Salesforce can help businesses manage customer data, optimize their operations, and succeed in a highly competitive industry.

Mobile purchases account for 63% of all e-commerce sales

With mobile devices accounting for a significant portion of e-commerce sales, it is imperative for companies to optimize their online stores for mobile devices to capture this growing market.

More than 24 million online stores worldwide

The e-commerce market is highly competitive, with millions of online stores vying for customer attention. A robust CRM system like Salesforce can give your company an edge. Thus helping you manage customer data and improve sales and marketing efforts.

Total e-commerce sales in 2022 counts $6.5 trillion

The e-commerce industry is on the rise, with sales reaching $6.5 trillion in 2022. This has opened up huge opportunities for companies looking to increase their online sales and tap into this growing market.

What is the Salesforce CRM system used for?

There are a lot of points in what Salesforce CRM is used for. Here are only several key things about this system that can be highlighted.

It helps business keep track of their customers relationships

For businesses that sell products or services, Salesforce can help them keep track of their sales opportunities.

It helps business manage customer data

Salesforce offers a wide range of features to help businesses grow their sales teams and increase revenue.

It helps businesses manage their sales opportunities

Chasing down sales opportunities can be a full-time job. Salesforce makes it easier for businesses to keep track of their sales opportunities by giving them a place to store all of their customer information and sales data.

It helps businesses increase revenue

By helping businesses grow their sales teams and increase their revenue, Salesforce also helps businesses increase their profits.

Now, as you already know the Salesforce explanation, here are some more specific statistics. Today, more than 150,000 companies trust their CRM needs to Salesforce, including T-Mobile, Aetna Health, Carvana and Adidas. As a self-proclaimed trailblazer, it offers many groundbreaking features with the numbers to prove its value.

Salesforce eCommerce integration provides companies with a 360-degree view of its customers, which is what makes the service so appealing. Through the platform and its capabilities, businesses are able to sell smarter – taking prospects from lead to customer to loyalty.

It also allows for team management, keeping everyone on the same page by aligning service, sales and marketing. In fact, Salesforce touts its advanced algorithm for creating more productive agents.

According to the Salesforce website, its services enable businesses to win more customers by understanding their needs and concerns. This knowledge helps businesses attract more buyers using personalized marketing strategies.

Salesforce also endorses its ability to deliver enhanced shopping experiences, making it a valuable tool in the eCommerce space. In addition to the free and paid apps that are available on the app exchange, users are afforded the ability to build their own custom apps that automate time-consuming tasks.

From a customer service standpoint, Salesforce allows companies to respond faster to their customers’ support issues. The platform’s useful analytics data also helps steer future marketing efforts and plays a major role in increasing company revenue streams.

How does Salesforce Work?

As a cloud-based CRM system, Salesforce allows your teams from all departments to be able to find all the needed data about customers. What is Salesforce used for in this case? Here it is used to create a connection between the team members, so they can provide a better user experience and increase your company’s incomes.

Let’s review an example of how Salesforce works. The marketing department uses CRM for analyzing and planning ads, promo, or other interactions with customers. Financial and IT teams are also able to view the data and based on the information make changes in your system. All of this is aimed at one goal — to make your business more profitable.

How does Salesforce work with cloud services?

Salesforce offers multiple cloud platforms that serve different specialized purposes. Here is a short answer to “What does Salesforce do?”:

  • The Sales Cloud includes resources for sales, marketing and customer support. It allows businesses to provide customers with personalized buying experiences in both business-to-business (B2B) and business-to-customer (B2C) contexts.
  • Through the Marketing Cloud, businesses are able to engage with customers through the right channels at the right times. The platform tailors unique content for each user based on their specific interests, online behaviors and other details. The data may be collected from a person’s social media interactions, purchasing behaviors and more.
  • The Analytics Cloud, also referred to as Einstein Sales Analytics, helps businesses interact with data — and ultimately close more deals. With straightforward data visualization features, companies are able to spot trends, take action on opportunities, track team performance and more.
  • The Salesforce Health Cloud is an industry-specific solution that helps practices and hospitals foster better health outcomes as well as operational efficiency.

Advanced artificial intelligence (AI) is finding a place at the core of Salesforce’s efficiency. With expanded functionality constantly emerging, CRM remains the heartbeat of the company.

According to Salesforce, “A Content Relationship Management solution helps you focus on your organization’s relationships with individual people, including customers, service users, colleagues or suppliers – throughout your lifecycle with them, including finding new customers, winning their business and providing support and additional services throughout the relationship.”

Salesforce has come a long way since its early days, and the emergence of new features is expected to continue as more businesses rely on the platform to help take their efforts to the next level.

Do you still have troubles when it comes to what Salesforce is and how it works? Click on the link and schedule a call about the Salesforce benefits for your business.

Other services from Salesforce

Take a look at other applications which give you the possibility to improve your business management. 

  • The Salesforce Commerce Cloud is a solution to integrate customers data and provide a better user experience. With it’s help you can give quality customer service within online or offline shopping.
  • The Salesforce Community Cloud is a solution to connect your team with your customers. It’s almost like a social network because it allows the users to send and receive data.
  • The Salesforce Service Cloud is a platform that allows your team to provide support for customers. It includes features such as Knowledge Management, Reporting & Analytics and others.

Salesforce: shopping and commerce for B2C and B2B

Salesforce for B2B Business

In the business-to-business world, Salesforce explained the way to use this system by the sales team to manage their customer relationships and sales opportunities. However, it can also be used by marketing teams to track leads and customer data. When you have large clients with complex needs, Salesforce is an essential tool for keeping track of everything.

Salesforce for B2C Business

The business-to-customer world is a bit different. In this world, Salesforce is most commonly used by customer service teams to manage customer relationships and service requests. However, it can also be used by marketing teams to track leads and customer data.

What types of companies use Salesforce?

Now you might ask: “What companies use this CRM solution?”. Take a look at the data that is based on worldwide statistics and make sure this solution is suitable for various areas.

Communications and media industry

Using Salesforce, companies in this industry can track the progress of customer interactions. They also can build a competitive platform by providing personalized content to their buyers.

The banking and financial industry

The system helps to organize information. After that, further steps can be planned on its basis. Thus, the interaction with users develops better, and as a result, sales become higher.

Retail industry

In this case, the whole point is to instantly respond to orders and have access to customer data. Users’ loyalty, their experience, order processing speed, etc depend on this.

Healthcare industry

This industry is digitizing and evolving, so there is a need for a system that will help organize all the data. More customer data that can be accessed here and now, better care and assistance.

Consider PowerSync your trusted partner

No matter what type of business you have, Salesforce can be a valuable tool for managing your customer relationship and sales opportunities. If you have been wondering “what is Salesforce?”- hopefully this helped give you a better understanding.

Ready to get started with Salesforce? Contact PowerSync today for more information and schedule a call.


Get the most from your Salesforce platform

Not ready to jump on a call? No problem.

Download our digital cheat sheet to learn how PowerSync helps businesses like yours enable data-driven decision-making, increase profits, and reduce operational overhead.

  • Get the most ROI from your Salesforce platform

PowerSync can help you maximize your ROI from Magento and Salesforce platforms.

  • 20+ years of platform experience based on industry and platform best practices.
  • Focused on growing YOUR profits through automation and overhead reduction.
  • Prompt communication and short SLAs.


How does Salesforce make money?

According to the Salesforce business model, they get revenue from their users. As you have read before, there are more than 150,000 customers who use this CRM system. There are generally 3 sources of income: subscriptions, support services and professional services and other revenues.

What is the main purpose of Salesforce?

In a nutshell, thanks to Salesforce and how it works, all departments of a company can cooperate in harmony. They have access to customer information and can use it to improve interaction and develop business.

Who are the Salesforce customers?

The largest companies in the world, such as American Express, L’Oreal Americas and Amazon Web Services use Salesforce. Any business that wants to automate and develop relationships between departments and increase income can use this system.

What do I have to know about Salesforce before I start working with it?


After reading the article, you can draw conclusions about the benefits of the system for yourself. If you still have any questions, please contact us via the form and the PowerSync team will help you.