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Why do CEOs love Salesforce, and what value does Salesforce offer?


As a CEO, you strive to find a tool not only for managing your teams and getting analytics. You want one that will provide useful insights helping in the business’ scaling up journey. This is where Salesforce comes in handy. Salesforce is a CRM platform that goes beyond customer management, turning into an effective business management tool.

In our article, we’ll explore the value of Salesforce for businesses and how it can be effective for CEOs’ management. We’ll also look into the CEOs dashboard, its benefits and find out more about the practicality of Salesforce.

What is Salesforce, and what does it do?

Salesforce is a cloud-based CRM system that hosts applications buyers can access online. This platform helps companies better connect with current and potential customers. If your goals include attracting more customers, improving interactions with them, getting to know buyers’ needs, Salesforce is the right choice. 

One of the best ways to learn more about the product is to check the statistics. According to Ceterna, the business models built on Salesforce increase companies’ revenue by 34%. The platform is also a digital giant, running 19.8% of the CRM systems market. Such popularity and success of the platform are determined by its features which help businesses to:

  • Keep track of their sales opportunities
  • Provide a personalized interaction with customers
  • Increase their revenue and make teams more efficient
  • Simplify the collecting and analyzing processes of customer data
  • Work with Sales, Marketing, Support and Analytics Clouds 

Want to find out how Salesforce can help you benefit your business? Schedule a complimentary discovery session with PowerSync.

Top 10 reasons why CEOs choose Salesforce

Based on IDC 2021 Revenue Market Share Worldwide, Salesforce has become world’s #1 CRM system. Its data analytics, project management and improved functionality makes it more than a tool for sales teams. 

It becomes an instrument for running an entire business which is why an increasing number of CEOs implement it. Below you’ll find ten reasons proving their choice.

1. Easy To Use


The platform is intuitive, and its functionality covers all the points for high-quality interaction among departments. In one system you merge different teams that can communicate and exchange data within one CRM solution. 

2. Customizable CRM System


Separate modules and working fields can be added according to your needs. You can choose one of the ready-made options or contact developers for a unique solution.

For instance, Recurrex from PowerSync enables sales teams to work smarter with necessary processes automated. It saves a company thousands of work hours by reducing manual effort.

3. Cloud-based Solution


This feature allows you to access Salesforce from anywhere and from any device. All the data is stored in a cloud; no physical medium can be lost or broken. You are able to use different online solutions for other types of tasks and departments. For example, there are Sales, Marketing, Support, or Analytics Clouds for your business requests.

4. Structured Reporting


According to this feature, you will be able to answer all vital business questions. You’ll find out how pleased your customers are with your products/services or what the industry trends are. Moreover, you’ll get a clear picture of your marketing campaigns’ success rate. You can share these reports with colleagues and make future-proof decisions.

5. The Latest Updates


Salesforce enables functionality to provide in-time updates for your company. This means that you always have the latest system version, and the stored data stays secure and protected.

6. AppExchange Ecosystem


AppExchange provides apps, components, and other services from the official Salesforce partners. Therefore, you may choose any extension from the marketplace that meets your business needs.

For example, consider using Stripe and Salesforce integration. It allows you to charge your clients credit cards or process payments via an ACH debit right in Salesforce to help streamline day-to-day operations.

7. Mobile-friendly CRM System


The developers of the platform provide a solutions for CEOs to be constantly up to date with their business. You are able to get access to the Salesforce using any device, using a mobile application or a personal computer.

8. Success-related Solution


Salesforce contains all the necessary tools for business development: Sales, Service, Analytics, and Marketing. Another great example is Customer 360º, a native integration that allows you to see all customer’s data and use it to provide a better user experience.

9. Visualization with Dashboards


It’s crucial that with Salesforce CEOs have all the data from their websites stored in one system. As a result, you can immediately observe your business’s development and make decisions based on analytics.

10. Integrating With Other Platforms

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This feature is responsible for integrating third-party apps that are not native in Salesforce. For example, Magento 2 Salesforce Integration connects Salesforce Sales and Service Clouds with Magento/Adobe Commerce. It allows B2B and B2C businesses to receive real-time data and make relevant business decisions.

Want to ensure Salesforce can empower the business? Watch this 97 second video testimonial to learn more about how PowerSync can save you money and help increase sales:


Salesforce Dashboards for every CEO

Dashboards represent the business performance across sales, accounting, customer post-sale metrics, and more. CEOs can observe the critical values with high-ranking metrics and make decisions based on real-time indicators.

According to Visme, companies that use data visualization are five times more likely to make faster decisions. An executive dashboard is one kind of customized interface that graphically depicts data. CEOs use eight main types to indicate how successfully their companies grow:

  1. ARR, or Annual Recurring Revenue, stands for a year’s revenue. These metrics allow CEOs to predict the growth or decrease in profit. 
  2. The Expenses indicator includes external costs as well as a single cost index. 
  3. The Goal, or Single Value Chart, is the most significant target that stands at the center of the business. By using it, CEOs are able to decide the direction for their companies’ development. 
  4. Budget or Single Value Chart, is the amount of money included in the costs. The CEO will always know what the company spends and will be able to track expenses.
  5. The Churn Rate of customers shows the CEO how many consumers outflow. Therefore, the metrics can be controlled, and teams influence them immediately. 
  6. Gross Sales Gross Sales indicate a company’s revenue growth over a period of time. 
  7. The Profit and Loss Rate is in charge of the overall picture of the business: new sales, upsell revenue, profit, etc. 
  8. Customer Amount counts the company’s consumers to track it in real-time.